Privacy Policy
Last Updated: 11/6/25

River City Logistics, Inc. (“RCL”, “we”, “us”, or “our”) takes your privacy seriously and protecting your information is of the utmost importance to us. This Privacy Policy applies to this website www.rclogistics.com
(the “Site”, “this Site”, or “our Site”), and governs how RCL uses, collects, and discloses the information that is gathered from or provided by the users (“you” or “your”) of this Site. “Users” shall mean any individual who accesses or uses the Site in any manner, including casual or unregistered visitors who browse the Site without creating an account or otherwise interacting with our Services.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. This Privacy Policy should be read in conjunction with RCL’s Terms of Use, which is incorporated herein by reference.

By accessing or using our Site in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use, and share your information as described in this Privacy Policy.

1. Scope of Privacy Policy
This Privacy Policy applies to the Personal Data (as defined below) that we process when you use our Site and any other services we provide to you that reference this Privacy Policy (collectively, our “Services”).

Any third-party website, app, or social media platform that you may access from our website is not governed by this Privacy Policy as we do not have any control over those websites, apps, or social media platforms or their operators’ processing of Personal Data.

Our Site and services are intended for use by individuals who are at least eighteen (18) years old, as stated and agreed-to in our Terms of Use. We do not knowingly collect or solicit personal information from anyone under the age of thirteen (13), nor do we knowingly allow such individuals to use our Site. If you are under 13, do not use this Site or provide any personal information.

If we learn that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will delete that information as soon as possible. If you believe we may have collected information from a child under 13, please contact us at info@rclogistics.com.

2. Personal Data We Collect
Personal Data” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to any individual.

When you interact with our Services, we may collect Personal Data such as:

  • Profile or Contact Information, including your name, company name, job title, postal address, e-mail address, and phone number
  • Device Information, including browser and device type, IP address, operating system, device identifier, internet service provider, and other technical information about your device;
  • Website Interactions, including information about your interactions with our Site such as referring Sites, pages visited, links or buttons clicked, or information about your preferences, such as your preferred methods of communication and product types in which you are interested;
  • Professional or Employment-Related Data, including business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us.

3. How We Collect Your Personal Data
When you interact with us and our Site, we may collect Personal Data about you directly from you, automatically from your browser or device, and from other sources such as third-parties.

Personal Data Collected Directly From You:
We collect Personal Data you choose to provide to us on our Site, or when you

  • Register or create an account with us;
  • Use or engage with our interactive tools, including participation in surveys, questionnaires, or any free-form submissions through the Site; or
  • When you send us an email or otherwise contact us.

Please do not submit any information that may be considered sensitive under applicable laws, such as Social Security numbers, financial account details, or health or medical information, unless we expressly request and require it for a specific, clearly defined purpose (for example, in connection with a job application).

Personal Data Collected through Automated Means:
We automatically collect information from you when you interact with our Site, such as

  • Cookies,
  • Analytics tools, or
  • Web beacons/pixel tags.

Personal Data Collected through Third Parties:
We may collect Personal Data from third-party vendors, service providers, or platforms in connection with the operation of our business, such as:

  • Third-party service providers where we operate accounts on third-party platforms, such as our Transportation Management System (“TMS”), or other business or operational tools, we may receive information about you from these providers.

All Personal Data collected from third parties is treated in accordance with this Privacy Policy and applicable data privacy laws.

4. How We Use Your Personal Data
To Develop and Manage Our Relationship with You:
This may include:

  • Providing, customizing, maintaining, and improving the Site and our services;
  • Facilitating and processing orders, transactions, and payments;
  • Managing billing and account administration;
  • Responding to your requests and communications;
  • Requesting pertinent information from our subcontracted companies;
  • Meeting or fulfilling the purpose for which the information was provided;
  • Providing technical support, customer service, and assistance for our services;
  • Detecting and preventing fraud, ensuring security, and diagnosing technical issues; and
  • Carrying out other legitimate business purposes disclosed to you at the time of collection of your Personal Data or as permitted under applicable data privacy laws, such as the California Consumer Privacy Act (CCPA).

To Communicate With You or Your Company:
This may include:

  • Responding to your inquiries, requests, and other communications, and to provide you with information regarding RCL and our services;
  • Contacting you as needed to administer your account or provide updates related to your interactions with us; and
  • Sending emails or other communications in accordance with your preferences, including content we believe may be of interest or relevance to you.

To Comply with Legal Requirements and Protect Rights:
This may include:

  • Fulfilling our legal obligations under applicable laws, regulations, court orders, or other legal process, including preventing, detecting, and investigating security incidents or potentially illegal or prohibited activities;
  • Protecting the rights, property, or safety of you, RCL, or other users;
  • Enforcing our agreements with you; responding to claims that any content, including postings, infringes on the rights of third-parties; and resolving disputes or addressing legal claims.
  • We will not collect additional categories of Personal Data, nor use the Personal Data we have collected, for purposes that are materially different, unrelated, or incompatible with the purposes described herein, without providing you with prior notice.

5. How We Share Your Personal Data
The Personal Data you provide to us, whether voluntarily or automatically, may be shared for the purposes described below. In each case, we will take appropriate steps (including obtaining your consent where required by applicable law) to protect your Personal Data:

  • With service providers and business partners who perform services on our behalf, such as payment processing, data hosting, analytics, marketing, and customer support;
  • For legal compliance and protection, if required to do so by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of you, RCL, or others;
  • In business transfers, in connection with a merger, acquisition, reorganization, sale of assets, or other business transaction;
  • With your consent or direction, if you have explicitly consented to such sharing or requested that we do so; and
  • Aggregated or de-identified information that does not directly identify you, for research, marketing, analytics, or other business purposes.

We do not sell your Personal Data. No mobile information will be shared with third-parties or affiliates for marketing or promotional purposes. All other categories of Personal Data, excluding text messaging originator opt-in data and consent, will not be shared with any third-parties.

6. Data Security and Retention
We take the protection of your Personal Data seriously and have implemented appropriate physical, technical, organizational, and administrative security measures to safeguard your Personal Data, based on the type of data and how it is processed.

You also play a role in protecting your Personal Data by:

  • Choosing and safeguarding your passwords or other sign-on mechanisms,
  • Limiting access to your devices and browsers, and
  • Signing off after you have finished accessing your account.

While we strive to protect the security of your account and the data that we hold, please be aware that no method of transmitting or storing data over the internet is completely secure.

We retain your Personal Data for as long as you have an active account with us or as necessary to provide you with our Services. In some cases, we may retain Personal Data for longer periods to comply with our legal obligations, resolve disputes, collect fees owed, or as otherwise permitted or required by applicable law, rule, or regulation.

If Personal Data is either no longer necessary or relevant for the purposes for which it was collected, or no longer required to be retained by applicable laws, then we will take reasonable steps to have it deleted, destroyed, erased, or, if permitted by applicable law, aggregated, made anonymous, or de-identified.

7. Your Privacy Rights
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

  • Right to know whether or not we are processing your Personal Data;
  • Right to access your Personal Data;
  • Right to correct inaccuracies in your Personal Data;
  • Right to request the deletion of your Personal Data;
  • Right to obtain a copy of the personal data you previously shared with us;
  • Right to non-discrimination for exercising your rights; and
  • Right to opt out of the processing of your Personal Data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (“profiling”)

Depending upon the state where you live, you may also have the following rights:

  • Rights to obtain a list of the categories of third parties to which we have disclosed Personal Data (as permitted by applicable law, including California’s privacy law)
  • Right to limit use and disclosure of sensitive Personal Data (as permitted by applicable law, including California’s privacy law).

8. Changes to this Privacy Policy
RCL further reserves the right, at any time and in its sole discretion, to modify, amend, supplement, or otherwise revise this Privacy Policy. You acknowledge and agree that it is your responsibility to review the Privacy Policy periodically to remain informed of any modifications, as the use of information we collect is governed by the version in effect at the time it is collected. Your continued access to or use of the Site shall constitute your full and binding acceptance of any changes to this Privacy Policy.

9. Contact Information
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, including, without limitation, the rights to correct, delete, or restrict certain uses of your data, please contact us at:

River City Logistics, Inc.
131 W 10th Street, Dubuque, IA 52001
1 (800) 853-8418
info@rclogistics.com